Whether you’re freaking out about your skincare routine, or need to know which noise cancelling headphones will actually drown out your roommate…

all roads lead through reddit.

To help consumers and marketers navigate the ins and outs of the platform, we built out physical versions of our over 100,000 Reddit communities at Consumer Electronics Show (CES), SXSW, and a grand finale at the Cannes Lions festival.

Our road road trip motif took on a unique design and messaging approach to fit the audience (and spacial constraints) of each activation, our loveable mascot Snoo guided guests through IRL build outs of real Reddit conversations, showing how subreddits can help both consumers and marketers find their people.

At Cannes, our stunning orange-red footprint stood out from every angle when strolling down Boulevard De La Croisette. Here, we clearly illustrated the depth of searches that filter through Reddit, identifying key stats around the volume of people who end their google searches with ‘+ Reddit’ to yield a more personalized result. (And yes, I have been insufferable with pointing out how often my friends actually do this).

Demonstrating breadth of search queries that take twists and turns as they gain traction in community conversations, upvotes and downvotes, and ultimately a trusted recommendation, we had guests putt to purchase, engaging in a round of mini golf that scored them a product popular with Redditors.

The NYC High Line gets foot traffic from 8 million visitors a year, so to showcase American Eagle’s top of the line denim, we decided to add some leg traffic.

We flooded the High Line with a shoppable display, each mannequin featuring the name of the style, and a QR code to purchase a pair on the spot for a discounted price.

As guests made their way down, we kept them entertained with denim themed photo moments, as well as a surprise acoustic performance from AE brand partner, Kenzie Ziegler.

The stunt received media attention from publications like Glossy, Marketing Dive, and Total Retail, and was promoted on event pages like Pulsd and NYC For Free.

because the one thing that’s holding our society together is our love of reality shows set on a beach…

We helped NBC launch their newest competition gameshow, Deal or No Deal Island. As a spinoff of the original Deal or No Deal with Howie Mandel, our task was to demonstrate how the new show, this time hosted by Joe Manganiello, was bringing the heat with higher stakes, bigger deals, and of course, a luxurious tropical backdrop.

So we held two activations in the NYC Oculus and Ovation Hollywood in LA, with a fully functioning game featuring the iconic steps and actual briefcases from the show, warming up New York in the winter with real imported palm trees and all of the island vibes.

The game was narrated by our animated hosts, who prompted guests to choose a numbered briefcase that would contain a prize of a AMEX gift card $15-50, or a Deal or No Deal Island merch item. They could then choose to either take the deal in their first briefcase, or risk it all and choose a different one, which would be their final take home prize.

The event was wildly successful, with lines wrapped around the installation, drop-ins from Howie, Joe, and the show contestants, amazing photo-ops, and of course details about the upcoming premiere.

We received media attention from publications like Little Black Book and Event Marketer, city-based event sites like NYC Unplugged, and a feature in Ads of the World.

As a longstanding pro-bono client of Giant Spoon, The James Beard Foundation came to us for a conceptual campaign name and design template for their corporate donors. To communicate their dedication to innovation and sustainability in the food industry, we arrived at a messaging and design structure that clearly positions JBF as an action driven organization.

You usually shouldn’t take candy from a stranger in a van, but grabbing a delicious godiva chocolate from a brand ambassador in a pink truck is totally ok.

To honor GODIVA’s 95th anniversary, we decided to recreate one of the most iconic moments in the brand’s history.

After WWII, GODIVA founder Pierre Draps dispersed pink delivery trucks across the city of Brussels to brighten the day of its depressed residents. And in 2021 as the world grappled with uncertainty after a devastating pandemic, it felt like the right time to do what GODIVA does best—spread joy and wonder through chocolate. So we hopped in our new and improved pink truck and celebrated our birthday with a few of our closest friends (every passerby on the streets of NYC).

GODIVA’s Pink Truck lifted spirits throughout NYC over the course of three days. We posted up in Herald Square, Midtown, SoHo, Flatiron and the Upper East Side, greeting pedestrians as we handed out over 15,000 samples of GODIVA’s CPG products.

To spread awareness about the event, we implemented a content strategy which included teasers, day of reminders, and post event recaps. This resulted in:

3,615 total engagements

156 tagged social posts

2.3MM organic social impressions

We also worked with a photographer and videographer to capture content for media. We created a shot list and provided further direction as the event unfolded. Resulting in:

800M earned media impressions

60 media placements

I’m pretty sure I singlehandedly lived out every teenage boy’s fantasy when I literally got paid to convince people to get boob jobs. For legal reasons, this is a joke. But seriously, besides having to replace my vocabulary with professional terms like “breast apparent” and “augmentation,” I learned that there’s a lot more to getting implants than looking good in a bikini.

As I got to know our patient ambassadors, I was inspired by the sense of independence and control over their own body they felt. Not to mention the powerful stories we heard from women who were undergoing breast reconstruction. Through a mix of educational content on our products, resources about breast cancer and reconstruction, and engaging with our audience about body confidence, we established ourselves on social as the #1 breast implant brand in the both the US and globally.

Thankfully we’ve come a long way since birth control was referred to as “the pill” like it was some kind of bad word. But now that we have more options, choosing a birth control can feel overwhelming—especially when it could be lodged in your body for 5-10 years.

Nexplanon is a small, flexible birth control implant that’s inserted into the forearm. Unlike IUDs, Nexplanon only lasts for 3 years, and does not interfere at all with the uterus. It gives consumers peace of mind about their reproductive future, while still allowing them to live in the moment without worrying about pregnancy.

To help Nexplanon kick off a new campaign, I was tasked with writing a tagline and creative platform that would ultimately serve as a strategic building block for the brand.

insight

When choosing birth control, women are often forced to think far into their future, but oftentimes they don’t even know where the next year will take them. When their passions, career ambitions, friendships, and relationships are constantly evolving, they need birth control that’s just as flexible as they are – and more importantly, birth control that protects their future even when they don’t know what it holds.

manifesto

It was certainly humbling when I was told by my creative director that my voice, energy, and experience was PERFECT for a laxative brand. But my Jewish Stomach™ and I had a lot of fun launching MiraLAX’s Instagram page with a sarcastic, yet charming and relatable tone of voice. Plus I can now identify as a professional poop writer.